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Promotion
Committee -
celebrates
the downtown
through marketing,
events and
image; markets
a unified,
quality image
of the downtown
business district
as the center
of activities,
goods, and
services in
the community;
markets to
retailers,
shoppers,
investors,
and visitors.
Projects include:
- Identify
the special
character
of the downtown
- Develop
a logo and "image"
- Publish
an events
calendar
- Create
a business
directory
- Develop
a world
class web
site
- Organize
advertising
opportunities
- Install
banners
in downtown
- Co-sponsor
historic
tours
Design
Committee -
creates
an attractive,
pedestrian-friendly
downtown
by capitalizing
on the
unique
assets
and heritage
of the
community;
promotes
improvements
that are
compatible
with the
community's
historic
and cultural
heritage.
Project
include:
- Conduct
a survey of
downtown buildings
and parking
- Identify
assets and
detractors
in the downtown
- Develop
design guidelines
publication
- Provide
information
on design
services
- Provide
information
on facade
grant program
- Identify
priorities
for public
improvements
- Promote
storefront
improvement
and building
renovation
projects
- Assist owners
with National
or State Register
nominations
Organization
Committee -
builds
consensus
for
the
downtown
revitalization
program,
provides
an appropriate
organizational
framework,
manages
the
overall
program,
and
raises
funds.
Projects
include:
- Develop
a mission
statement
- Publish
a newsletter
- Develop
printed
informational
pieces
about
the Better
Hometown
Program
- Hold
educational
events
about
the program
- Secure
funding
sources
for local
program
Economic
Restructuring
Committee -
develops
a market
strategy
that results
in an
improved
retail
mix, a
stronger
tax base,
increased
investor
confidence,
and more
stable
economy
in the
downtown;
recruits
and retains
businesses.
Projects
include:
- Inventory
businesses
in the downtown
- Inventory
buildings
in the downtown
- Survey downtown
customer base
and trends
- Develop
a color-coded
map showing
building usage
in the downtown
- Develop
a business
recruitment
packet
- Identify
potential
business prospects
- Identify
sources for
business and
real estate
development
- Locate building
rehabilitation
financing
- Educate
realtors and
others about
the revitalization
program
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